Waldom’s 1% Sustainability Initiative: Planting Trees with Green Stock Revenue

Waldom’s 1% Sustainability Initiative is just one part of our overall commitment to protecting the environment and reducing greenhouse gases. Through participation in our Green Stock Program, manufacturers may also take the 1% Sustainability Pledge — a cooperative effort to drive sustainability.

By allocating 1% of their future Green Stock Program revenue to a dedicated sustainability initiative, participants gain an additional opportunity to demonstrate their leadership in sustainability and their commitment to responsible environmental, social, and governance (ESG) policies. 

For each pledge, Waldom matches the allocation with its own funds. Waldom collaborates with its partners to allocate these marketing and communications (marcom) dollars to the activities of their choice. A portion of these funds can also be specifically allocated to Waldom’s tree-planting initiative through veritree.

For example, Bulgin, Crouzet and Molex recently signed the Sustainability Pledge and agreed to join Waldom and veritree in an effort to plant mangrove trees in Kenya. The tree planting initiative involves a long-term commitment to reforestation by protecting the new forest and working with local communities to develop stewardship. Veritree provides:

• A unique identifier for each tree
• On-the-ground monitoring to ensure that the trees remain in place
• Remote sensing for monitoring the long-term growth of the forest
• Three levels of data collection and analysis to verify planting

Reforestation through the 1% Sustainability Initiative helps reduce greenhouse gases (GHG), as trees absorb and retain carbon dioxide from the atmosphere. Planting native mangrove trees in Kenya maintains biodiversity while building local community support for responsible forest management. As a result, local resources and corporate participants form an ongoing partnership to protect the environment.

A Strategic Opportunity for Manufacturers
Electronic component manufacturers pledging to support our 1% Sustainability Initiative gain a strategic advantage in building and enhancing brand awareness. By demonstrating their commitment to sustainability, participants have a positive message that resonates with stakeholders and consumers.

Today, manufacturers that align clear sustainability goals with long-standing values foster customer loyalty, gain trusted partnerships, and increase market share.

Gaining an authoritative and authentic voice on sustainability issues allows companies to speak clearly and objectively about the consequences of climate change and educate on the real impacts of the electronics industry on the environment. 

The Intersection of Marketing and ESG Compliance
Marketing communication strategies to promote sustainability issues bring a brand into a positive light with potential customers who have pledged to work with sustainable suppliers through their ESG guidelines.

A sustainability partnership with Waldom aligns manufacturers with a global company recognized for its commitment to sustainability and environmental stewardship.

In turn, Waldom seeks to honor exceptional efforts by manufacturers participating in the Green Stock Program with the Waldom ESG Awards — the only ESG award in the IP&E distribution industry. Co-branding marketing materials, social media campaigns, and press releases with Waldom enhances brand image and reinforces customer engagement.

Sustainable practices encouraged through the 1% Sustainability Initiative drive innovation and change within our industry. Along with greater consumer awareness of the impact of our industry practices on the environment, we also drive home the importance of corporate social responsibility throughout our supplier network. Participating in the 1% Sustainability Initiative offers companies yet another opportunity to enhance their reputations and competitiveness through environmental stewardship.

Learn how to get started with the Waldom Green Stock Program